The question
Recently, Nike opened a lawsuit on Drip Creationz LLC, for counterfeit and unauthorized goods claims. Here's a couple articles on the entire situation: 1) https://www.complex.com/sneakers/nike-lawsuit-drip-creationz-custom-sneakers 2) https://www.thefashionlaw.com/in-new-suit-nike-says-it-cannot-allow-customizers-to-build-businesses-off-of-its-famous-trademarks/ Here's the full lawsuit: https://www.thefashionlaw.com/nike-inc-v-customs-by-ilene-inc-complaint/ My initial thoughts, Nike is only going after Drip as they literally made a 1 of 1 replica of Nike's 'Air Force 1 Lows' called the Drip 'D1' so Drip can increase their profits. Because sneaker customizing isn't a new thing. Why wouldn't Nike go after The Shoe Surgeon (https://www.instagram.com/theshoesurgeon/?hl=en) who actually changes the material of the shoes? And why wouldn't Nike go after companies like Etsy and eBay for listing and marketing, to use Nike's words, 'unauthorized designs'? First sale doctrine?